| Title: | Module 2, Section 2: Sell the Product Benefits |
| Author: | Cadenhead, Gary |
| Description: | The opportunity should emphasize product benefits much more than product features and should describe the proprietary position of the venture. |
| Subject: |
business plans
Venture Labs Investment Competition |
| URI: | http://hdl.handle.net/2152/15101 |
| Date: | 2004 |