Module 2, Section 2: Sell the Product Benefits

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Title: Module 2, Section 2: Sell the Product Benefits
Author: Cadenhead, Gary
Description: The opportunity should emphasize product benefits much more than product features and should describe the proprietary position of the venture.
Subject: business plans Venture Labs Investment Competition
URI: http://hdl.handle.net/2152/15101
Date: 2004

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