The effects of product knowledge on product memory and evaluation in competitive versus non-competitive ad context: with the item-specific and relational processing framework
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The effects of product knowledge on product memory and evaluation in competitive versus non-competitive ad context: with the item-specific and relational processing framework
| Title: | The effects of product knowledge on product memory and evaluation in competitive versus non-competitive ad context: with the item-specific and relational processing framework |
| Author: | Lee, Byung-kwan |
| Abstract: | Not available |
| Department: | Advertising |
| Subject: | Advertising--Research |
| URI: | http://hdl.handle.net/2152/1351 |
| Date: | 2004 |
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