The effects of product knowledge on product memory and evaluation in competitive versus non-competitive ad context: with the item-specific and relational processing framework

Repository

The effects of product knowledge on product memory and evaluation in competitive versus non-competitive ad context: with the item-specific and relational processing framework

Show full record

Title: The effects of product knowledge on product memory and evaluation in competitive versus non-competitive ad context: with the item-specific and relational processing framework
Author: Lee, Byung-kwan
Abstract: Not available
Department: Advertising
Subject: Advertising--Research
URI: http://hdl.handle.net/2152/1351
Date: 2004

Files in this work

Download File: leeb06041.pdf
Size: 1.535Mb
Format: application/pdf

This work appears in the following Collection(s)

Show full record


Advanced Search

Browse

My Account

Statistics

Information