They placed, I saw, I was conquered : evaluating the effects of persuasion knowledge and prominence of brand placement on viewers' attitudes and behavior
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They placed, I saw, I was conquered : evaluating the effects of persuasion knowledge and prominence of brand placement on viewers' attitudes and behavior
| Title: | They placed, I saw, I was conquered : evaluating the effects of persuasion knowledge and prominence of brand placement on viewers' attitudes and behavior |
| Author: | Andriasova, Anna Valerii, 1975- |
| Abstract: | Not available |
| Department: | Advertising |
| Subject: |
Product placement in mass media
Consumers--Attitudes Consumer behavior Mass media--Audiences--Attitudes Persuasion (Psychology) |
| URI: | http://hdl.handle.net/2152/13123 |
| Date: | 2006-12 |
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