They placed, I saw, I was conquered : evaluating the effects of persuasion knowledge and prominence of brand placement on viewers' attitudes and behavior

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They placed, I saw, I was conquered : evaluating the effects of persuasion knowledge and prominence of brand placement on viewers' attitudes and behavior

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Title: They placed, I saw, I was conquered : evaluating the effects of persuasion knowledge and prominence of brand placement on viewers' attitudes and behavior
Author: Andriasova, Anna Valerii, 1975-
Abstract: Not available
Department: Advertising
Subject: Product placement in mass media Consumers--Attitudes Consumer behavior Mass media--Audiences--Attitudes Persuasion (Psychology)
URI: http://hdl.handle.net/2152/13123
Date: 2006-12

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