Exploring the impact of advertising on brand equity and shareholder value
| Title: | Exploring the impact of advertising on brand equity and shareholder value |
| Author: | Jeong, Jaeseok |
| Abstract: | Not available |
| Department: | Advertising |
| Subject: |
Advertising
Advertising--Brand name products Brand name products--Valuation Corporations--Valuation |
| URI: | http://hdl.handle.net/2152/1220 |
| Date: | 2004 |
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