Exploring the impact of advertising on brand equity and shareholder value

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Exploring the impact of advertising on brand equity and shareholder value

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Title: Exploring the impact of advertising on brand equity and shareholder value
Author: Jeong, Jaeseok
Abstract: Not available
Department: Advertising
Subject: Advertising Advertising--Brand name products Brand name products--Valuation Corporations--Valuation
URI: http://hdl.handle.net/2152/1220
Date: 2004

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