| dc.contributor.advisor |
Stout, Patricia A. |
| dc.creator |
Villegas, Jorge
|
| dc.date.accessioned |
2008-08-28T21:43:19Z |
| dc.date.available |
2008-08-28T21:43:19Z |
| dc.date.created |
2002 |
| dc.date.issued |
2008-08-28T21:43:19Z |
| dc.identifier.uri |
http://hdl.handle.net/2152/1023 |
| dc.description.abstract |
Not available |
| dc.format.medium |
electronic |
| dc.language.iso |
eng |
| dc.rights |
Copyright © is held by the author. Presentation of this material on
the Libraries' web site by University Libraries, The University of Texas at Austin was made
possible under a limited license grant from the author who has retained all copyrights in
the works. |
| dc.subject.lcsh |
Interactive marketing
|
| dc.subject.lcsh |
Internet advertising
|
| dc.subject.lcsh |
Interactive multimedia
|
| dc.title |
Discrete negative emotions generated in an interactive advertisement: an exploration of control as a medium effect |
| dc.description.department |
Advertising
|
| dc.identifier.oclc |
57122136 |
| dc.identifier.proqst |
3110698 |
| dc.identifier.recnum |
b57270223 |
| dc.type.genre |
Thesis |
| dc.type.material |
text |
| thesis.degree.department |
Advertising
|
| thesis.degree.discipline |
Advertising |
| thesis.degree.grantor |
The University of Texas at Austin |
| thesis.degree.level |
Doctoral |
| thesis.degree.name |
Doctor of Philosophy |
