Discrete negative emotions generated in an interactive advertisement: an exploration of control as a medium effect

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Discrete negative emotions generated in an interactive advertisement: an exploration of control as a medium effect

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dc.contributor.advisor Stout, Patricia A.
dc.creator Villegas, Jorge
dc.date.accessioned 2008-08-28T21:43:19Z
dc.date.available 2008-08-28T21:43:19Z
dc.date.created 2002
dc.date.issued 2008-08-28T21:43:19Z
dc.identifier.uri http://hdl.handle.net/2152/1023
dc.description.abstract Not available
dc.format.medium electronic
dc.language.iso eng
dc.rights Copyright © is held by the author. Presentation of this material on the Libraries' web site by University Libraries, The University of Texas at Austin was made possible under a limited license grant from the author who has retained all copyrights in the works.
dc.subject.lcsh Interactive marketing
dc.subject.lcsh Internet advertising
dc.subject.lcsh Interactive multimedia
dc.title Discrete negative emotions generated in an interactive advertisement: an exploration of control as a medium effect
dc.description.department Advertising
dc.identifier.oclc 57122136
dc.identifier.proqst 3110698
dc.identifier.recnum b57270223
dc.type.genre Thesis
dc.type.material text
thesis.degree.department Advertising
thesis.degree.discipline Advertising
thesis.degree.grantor The University of Texas at Austin
thesis.degree.level Doctoral
thesis.degree.name Doctor of Philosophy

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