Discrete negative emotions generated in an interactive advertisement: an exploration of control as a medium effect

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Discrete negative emotions generated in an interactive advertisement: an exploration of control as a medium effect

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Title: Discrete negative emotions generated in an interactive advertisement: an exploration of control as a medium effect
Author: Villegas, Jorge
Abstract: Not available
Department: Advertising
Subject: Interactive marketing Internet advertising Interactive multimedia
URI: http://hdl.handle.net/2152/1023
Date: 2002

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