Discrete negative emotions generated in an interactive advertisement: an exploration of control as a medium effect
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Discrete negative emotions generated in an interactive advertisement: an exploration of control as a medium effect
| Title: | Discrete negative emotions generated in an interactive advertisement: an exploration of control as a medium effect |
| Author: | Villegas, Jorge |
| Abstract: | Not available |
| Department: | Advertising |
| Subject: |
Interactive marketing
Internet advertising Interactive multimedia |
| URI: | http://hdl.handle.net/2152/1023 |
| Date: | 2002 |
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